Monday, August 12, 2013

Week 2- Rice Packaging working progress & Development

Last week, I was suggested to develop the rice packaging concept and the suggestion was to design a stand up pouch packaging for arthritis patient. I have developed an idea (and maybe improved along the journey) of a stand up pouch packaging for 2 Kg rice (which is consumed for 60 serves) that will be easier to open for the arthritis patient.

60 serve of 2 Kg of rice




The materials for the inside pouch is laminated polyethylene plastic
the benefits are: 
-its ability to stand up on a shelf for maximum sales impact through its packaging pouch design. 
-use 75% less plastic and can be flat packed for transport and disposal (lower warehouse cost)
-perfect for printing as well 

The outer layer is made out of recycled cardboard, the front part can be teared out and folded to make a box for measuring cups and the back part works as a handle/ support, making it easier for the user to pour out the rice. 

The top cap is made out of polyethylene. The cap has push cap mechanism, which results in the ease to open (rather than twisting action) it prevents the user from spilling the rice and allowing the user to reseal the packaging with easiness. 

Tutor's comment:
Can this be monomaterial rather than multimaterial?
A 2kg bag is too small to justify such extravagant use of materials.
(In our household a 1kg bag goes straight into the rice cooker, so there wouldn’t be need to re-seal. In your case it might be more sensible to have 2pcs 1kg bags which are disposable – less materials, less complexity, less rituals)

The planning for next week: 
-trying to make it monomaterial, research what has existed in the market and try to do some emphatic test for the exisiting packaging
-Designing a plastic cap that can easily lift up.



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