Bill Moggridge in this video addresses the question of ‘what is design?'. He conveys some examples of good and bad design as well as the process that involve around design. I personally like when he quotes that design is not simply to make a product looks appealing or beautiful but every products are the result of design. Having said that, it means that everyone who produce an products (not only products in our mind, but also the people like IT manager who makes the comoputer system, they are also a designer.
Another points that i agree on him is when he said that the people couldn't recognize good design until he take a look at the bad one as well. He conveys it through the example of bad designed remote controls in which the designer put complicated details which bring confussion for the users.
Human-centered design is again highlighted but this time it is not only interpreted as a design that focuses on the user experience but it is also about the sustainability of it. These days people has become more and more care about environment and thus, we as designers are reminded to think carefully what is the effect of our design on earth.
This video is very important to designers, especially industrial designers, as it shows how advanced technology has become and how design is following the trend by incorporating technology into design. Also, it reminds industrial designers that they need to design products that are useful and accessible (reasonably priced) to the society, which makes lives easier.
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